Social Networking Strategies – Succeeding Beyond Your Website

Presenter: Eric Cook, WSI Internet Consulting

This 90-minute program will be presented live on:

March 18                 1:00-2:30 p.m. Mountain Time

Price: $325

Click here for more information and/or to register online.

All too often banks see their website as simply a way for their customers to log in to online banking and are missing opportunities to generate sales and cultivate new business online. With roughly 60% of all purchases today starting with a visit to the Internet to do their research, community bankers need to take proactive measures to ensure they are found and have an opportunity to capture this visitor traffic.  Items that we cover will include overviews on ways to generate traffic to your site, such as search engine optimization (SEO) and paid search marketing (PPC) as well as the ways to build relationships online with social networking tools like blogs, Facebook, Twitter, YouTube and the like. We’ll also go into the benefits of e-mail marketing, explain the difference between a “brochure” website and one that actually is designed to “sell” and convert customers.

Target Audience: This course will be beneficial for anyone involved in the bank’s overall strategic direction, marketing planning or sales strategies - or anyone interested in gaining a better understanding of the Internet and how it can be utilized as a strategic tool at the bank. Information will be presented at a "high level" and will not be technical in nature, so even "non-technical" attendees will come away with some very useful information. Functionally, it would be beneficial for senior level officers, marketing, information technology, sales, retail, lending and related areas.